toolOS
Pitch it. Learn from it. Publish it.
Tool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
UFC × Meta · 2026
This is how we used to pitch.
Gorgeous. Bespoke. And gone the day after.
Morsel — the brain
It remembers what the team shares, pitches, and ships — and answers with receipts.
- 01Ingests Slack, decks, the work archive, and saved references into the agency's taste corpus.
- 02Distils it into motifs — our recurring creative DNA — and a Clawprint, our identity fingerprint.
- 03Every answer links to its evidence. No hallucinated taste.
Showcase — the pen
Case studies, built.
- 01Drop in a finished project's decks, production materials, and notes.
- 02Out comes a first draft in our house voice — learned from our real published case studies, not a template.
- 03Strictly evidence-only. It never invents a metric, a date, an outcome, or an award; anything unverified goes to a needs-confirmation panel.
Pitchcraft — the mouth
Decks that sell.
- 01Pitch decks as code. Every pitch is its own living site at client.toolofna.dev — cinematic, interactive, not a PDF.
- 02Review in place. Comments, pins, and status live on the deck itself. Feedback flows to Claude — copy edits land in seconds, structural changes in minutes — then one push to the client.
- 03Pitchcraft Studio. Describe who you're pitching and it proposes which of our 150 projects to lead with. Tailor the deck to the room.
The Most Dangerous Games · MrBeast
We pitched it. We won it. We built it.
The real themostdangerousgames.com teaser, running native inside the pitch — not a screenshot, not an iframe. The pitch won; the production site is live.
Wake Up With Craig · AT&T
The pitch you can play.
A 1:1 playable replica of the actual clock build, ported into the deck — real fonts and all. Proof the deck can carry the product, not just describe it.
The demo
One command. One living deck. Minutes.
/deck — repo, hosting, database, DNS, sign-in, all provisioned. A living site at client.toolofna.dev. This deck was spun up exactly this way, this afternoon.